Marketing Plan for Educational Institution/University

MIDDLE EAST UNIVERSITY FZE MARKETING STRATEGY AND PLAN Membership Marketing Strategy Purpose Group President MEU Chair : Mr. Janardhanan Pariyarath Chancellor : Vice Chancellor : Head of Student Services and Enrollment : Dean of Graduate Program : Dean of Post Graduate Program : HOD School of Nursing : HOD, School of Management : HOD School of Pharmacy : Admissions Director : Student/Staff Member – MEU : Chancellor’s Advisor : Marketing Team : Meeting: The Marketing Strategy Purpose Group MEU IS TO BE CONDUCTED ON†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Purpose The goals of the Marketing Strategy Purpose Group are to: ïÆ' ¼ Define target student populations for MEU ïÆ' ¼Ã¢â‚¬ ¦show more content†¦c. A campus where the student is the center of the universe Focus A. on our target population, which consists of five prospective groups: a) Target Audiences – Health care Industries, Hospitals, Medical organizations b) Target Audiences – Traditional Fresher’s from schools for graduate programs and Community College for post graduate program c) Target Audiences – Traditional Students (Employed expatriates) d) Target Audiences – Diverse Student Body C. Concentrate on promoting a small number of academic programs, selected on the basis of these considerations: a) Extraordinary quality and/or reputation: halo programs. b) High demand program c) Enrollment flexibility (e.g., online, evening and weekend courses) While capacity should be a factor in certain cases, the choice of programs should not be driven by considerations of excess or insufficient capacity. Some â€Å"prestige† programs may not have the capacity to absorb more students, but they create a â€Å"halo effect† that makes the university as a whole attractive to prospective students. At the same time, increased demand for a limited-capacity program would create the need to expand it. D. Package online, evening and weekend courses as â€Å"the flexible curriculum† and promote it to non-traditional and non-local students. FINDINGS Marketing Strategy Purpose Group has formed a set of recommendation to make satisfaction inventory analysis. Statistics are to be collected fromShow MoreRelatedMarketing Strategy Paper1465 Words   |  6 PagesThe University of Phoenix Marketing Strategy Paper A business must be highly competitive in the business markets today. 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